Securing an E-Commerce Photographer for Your Brand
The Qualifications of a Tenured E-Commerce Photographer Outlined by Industry Leader, Slate Studios.
When it comes to e-commerce, the visual content is king. This means that having high-quality product photography is essential for your website’s success. If you’re looking for a tenured e-commerce photographer to help bring your brand to life, Slate Studios has the experience and qualifications you need to take your business to the next level.
Product Photography
Slate Studios has over seven years’ experience in product photography. Our team knows how to capture the perfect shot for your e-commerce site, no matter what the product is. We have a wide range of backgrounds and lighting setups that can be used to create an image that will make your products stand out from competition.
A qualified e-commerce photographer should have extensive experience across product image making from apparel and fashion, beauty and lifestyle to wellness and technology. They must have a keen eye for detail and understand the importance of composition, lighting and styling in order to create an attractive e-commerce campaign.
The photographer should also be able to style the product in a way that is both on-brand and appealing to the customer. They must understand how to use light to their advantage, whether it be natural or artificial. This attention to detail is what will set apart quality e-commerce photography.
On-Model Photography
An e-commerce photographer should possess the capabilities to execute a successful e-commerce shoot. This includes being able to take on-model product shots. With the increase of “lookbooks” and lifestyle photography in e-commerce, it is becoming increasingly important for photographers to be well versed in shooting models in an engaging and flattering way.
With on-model photography, product shots will be taken on a model, often with lifestyle and editorial elements. A skilled e-commerce photographer will ensure a detailed view of the product or apparel, as well as create a captivating scene that will make potential customers want to purchase.
For on-model apparel, the product shots should showcase the product’s fit and fabric in an appealing way. Additionally, the garment will be photographed in different poses and in a variety of angles to show the product from all sides. The photographer should capture creative details, so that consumer can see how the product will look in person.
Ghost Mannequin Photography
For commercial and luxury apparel brands, ghost mannequin photography may be of interest. This photography style is used to create an invisible mannequin effect, which removes the model from the shot. The photographer will use a half-half cut out technique, in order to capture the garment as it would look on a human body.
The benefits of the ghost mannequin effect, specifically as it pertains to e-commerce, resides in cost. With this technique, your brand eliminates the cost of casting services and talent bookings. Secondly, ghost mannequin photography will provide a clean and accurate portrayal of the product while rendering a high end product shot for web or social.
When selecting an e-commerce photographer, be sure to ask about their experience with the ghost mannequin effect. Slate Studios has been perfecting this technique for years and can provide your brand with high quality product shots that will help increase revenue and conversions.
Project Management
The ideal candidate should possess high demand project management assets to successfully conduct an e-commerce marketing campaign. The ability to effectively communicate with clients, team members and other third-party vendors is critical. Time management skills are a must as most e-commerce shoots require tight turnaround times.
Retouching Expertise
E-commerce photography is rapidly becoming one of the more complex genres in the industry. The demand for product shots that accurately reflect how items look on screen has never been greater. Your photographer should be well versed in using lighting and software to composite images that create an accurate digital representation of your products. Look for someone with experience retouching photos and adept at working with RAW files.
Quality Assurance
The success or failure of an e-commerce shoot can hinge on small details. It’s important that you select a photographer who will take the time. In addition to technical skills, it is also important that your e-commerce photographer has strong business acumen. They should be able to work with you to develop creative concepts, provide input on what will make your products look their best and deliver images on time and within budget.
Inquire of Slate Studios creative content production services for your next brand content, photo and motion production or e-commerce project.
Inquire Now →
Slate Studios is a Creative Production Company focused on Advertising & Editorial services for the Fashion, Beauty, and Lifestyle Industries. Featuring in house art buying, studio, equipment, retouching & production capabilities, Slate Studios offers end to end digital content production across still & motion, streamlining projects of high complexity for our clients. With a focus on strategy, creativity, innovation, and quality, Slate Studios is proud to support digital content initiatives for the world’s leading names in the fashion, beauty, & lifestyle sectors.
