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A Collection of Slate Studio's Work with Narciso Rodriguez Through Content Strategy & Brand Campaigning.

Brand Content by Slate Studios
© Narciso Rodriguez

In 2001, Narciso Rodriguez established his atelier in New York and presented his Fall/Winter Ready-to-Wear for the first time. Rodriguez has seen his pieces worn by many celebrated personalities in different moments of history, like Carolyn Bessette’s wedding dress for her marriage to John F. Kennedy or Michelle Obama’s look to celebrate her husband Barack Obama’s triumphant victory. Today, he’s one of the foremost American designers, after more than two decades of creations and awards.

Along with his collections, the line of perfumes is probably one of the brand’s most recognized and celebrated divisions. After years of working in the perfume industry, their scents have reached an emblematic status as they embody the softness and sensuality of his fashion collections. At Slate Studios, we’ve had the pleasure of collaborating with Narciso Rodriguez for many of his perfume campaigns and helped with the creativity and execution of their content strategy and brand campaigning.

Their emblematic For her collection is made of six different fragrances, all of them being a profound statement about sensuality and beauty. The images for both the classic For Her and For Her’s Pure Musc, produced and retouched by Slate, are shot against a sleek backdrop, with both fragrances highlighted as the image’s main focus. In some of the photos of the campaign, the arms, torso and hands of a feminine body are also featured, tying with the perfume’s notes of intimacy, purity and sensuality. The photography meets the sharp silhouettes of the bottle and creates a powerful image, slightly softened by the skin’s texture.

Brand Content by Slate Studios, New York
© Narciso Rodriguez
Brand Content by Slate Studios, New York
© Narciso Rodriguez

The motion production made for For Her’s Fleur Musc and Pure Musc engages with the sensory part of fragrances by creating a strong visual statement that reflects beauty and sensuality. For Pure Musc, the short clip shifts its background, illuminating the perfume bottle from different perspectives and with tones that recollect a spring sunset. For Fleur Musc, the sensory experience is stronger, with a bright pink flower melting inside the ice and radiating a new vitality.

The line of perfumes of Narciso Rodriguez also includes their characteristic Narciso fragrance collection, also shot by Slate. The selection of five perfumes celebrates a woman’s power of seduction with the utmost dare and self-assurance, and the images and motion reflect precisely that. The bottle is in the limelight, its pure and sleek lines enhanced with the lighting and movement. The dynamism, addictiveness, and passion characteristic of the fragrance are portrayed in all images that reflect this strength and activate emotion.

Our long-lasting partnership with the brand, working across Motion, Brand Campaigning, and Content Strategy, shows our transversal skills in all kinds of content and makes us very proud. Minimalistic and of the highest quality, we pride ourselves in continually creating content for renowned brands like Narciso Rodriguez.

Brand Content by Slate Studios, New York
© Narciso Rodriguez
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