fbpx

Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /www/slatestudios_593/public/wp-content/themes/slate_new/header.php on line 86

A Magnified View of Beauty’s Unparalleled Brand & Favorite of Slate Studios, Costa Brazil.

Brand Content by Slate Studios
© Costa Brazil

In 2016, Francisco Costa, Brazilian-born American fashion designer, ventured into the beauty industry with the launch of his own line: Costa Brazil. The line’s simple and natural ingredients reflect in the brand’s minimalist visual identity. Slate Studios had the pleasure of collaborating with Costa Brazil on product photography and e-commerce execution. In this article, we take a look back at some of our favorite joint work with beauty’s unparalleled brand.

A departure from the fashion to beauty industry, Francisco Costa joins his minimalist design approach with the clean and sustainable product ingredients of Costa Brazil. A 13 year tenure in fashion design, Costa created the eponymous label as homage to his Brazilian heritage. From the line’s debut collection to current, the product ingredients are consciously sourced from the Amazon rainforest with the packaging itself produced from 100% recycled material.

For nearly a decade at Slate Studios, we provide excellence in e-commerce growth, from concept to fruition. Our e-commerce production and post production capabilities excel passed the industry standard and we pride ourselves in our collaborations with fashion and beauty’s leading brands, including that of Costa Brazil. For Costa Brazil, our New York City photography studio allowed for an e-commerce campaign reflective of the brand itself: minimalistic, organic and of the highest quality.

The e-commerce campaign which centers primarily on the body oil and body cream products are shot against a white seamless backdrop. Products like the ‘Moonlight Body Oil’ and the ‘Jungle Firming Oil’ are highlighted as a centerpiece and further paired with the entire collection, allowing the product to be the focal point and create cohesiveness against the entire product line. The e-commerce photography is met with sharp silhouettes of Costa Brazil’s signature packaging with saturated yet muted tonalities of the product itself.

The ‘Moonlight’ and ‘Sunlight Body Oil’, ‘Jungle Firming Oil’ and ‘Creme Para O Corpo Body Cream’ are showcased in two sizing options for e-commerce purposes. With the e-commerce product photography, we aimed to create a lifestyle appeal for the Costa Brazil customer. The beauty products are photographed as a regiment which can be easily imagined and replicated by the potential buyer. Finally, and with Slate Studios’ in-house post production services, the entirety of the e-commerce campaign is finished with exceptional retouching techniques from lighting consistency to coloring correction.

Brand Content by Slate Studios
© Costa Brazil

Shifting and evolving with an ever changing industry, brand and social content is vital to a lasting impression with each and any consumer base. Slate Studios takes a modern approach to content production through social strategy, content direction, on-set art direction to finalized post production assets. For a client such as Costa Brazil, Slate Studios provides industry expertise in communicating visual language through any and all forms of modern brand imaging for fashion, beauty and lifestyle creative.

Slate Studios’ social campaign in partnership with Costa Brazil is definitive of the beauty line’s foundation. Through branded content, Slate Studios’ New York production team produced an array of digital assets for use across Costa Brazil’s social channels, web and digital media platforms. Unlike the e-commerce campaign, the product ingredients of natural oils and butters are front and center, as the products themselves take on a secondary role to the purity of the ingredients.

The brand content campaign consists of a series of images shot on location at Slate Studio’s Long Island City photography space. Here, Slate Studios displays Costa Brazil’s home fragrance line with a variety of styling to showcase product ingredients. The ‘Resina De Breu’ Aromatic Oleoresin is activated to demonstrate the product in use, incorporating the flame to exemplify the natural resin “in action”. For added texture and visual tangibility, the ‘Jungle Firming Oil’ and ‘Creme Para O Corpo Body Cream’ are found with the product outside of its’ original packaging to create visual “look and feel”.

Brand Content by Slate Studios
© Costa Brazil

With a range of content production services in New York, Slate Studios is considered home to luxury’s leading names including no other than Francisco Costa’s Costa Brazil. Housing state-of-the-art creative and content production directives, Slate Studios roster of clientele continues to grow through tried-and-true collaborations and our encyclopedia of production experience across the fashion, beauty and lifestyle industries. From e-commerce to social media, brand content to art direction, Slate Studios is proud to continue working alongside exceptional brands such as Costa Brazil.

Book With Us

Inquire of Slate Studios creative content production services for your next brand content, photo and motion production or e-commerce project.

Inquire Now
Creative Content Production | Slate Studios | New York