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A Simplistic Breakdown of the Most Effective E-Commerce Strategies Slate Studios' Team of Photographers & Producers Bring On-Set.

Brand Content by Slate Studios
© Zara

As e-commerce becomes an increasingly popular tool to track customers purchasing trends, it’s more important than ever to have high-quality photography across all digital content branding assets. Slate Studios’ team of photographers and producers have a wealth of experience in producing quality e-commerce photography that will help your business reject competition. We offer end-to-end production services, from product photography to on-model shots to ghost mannequin photos. Our team has the experience and expertise necessary to produce e-commerce images that will help your business digitally excel.

When deciphering between natural and artificial lighting options, it is imperative to analyze the e-commerce objectives of your product, as well as its environment. When natural lighting dramatically changes throughout the day, artificial lighting can be a powerful utility that helps maintain consistency in digital catalogs and e-commerce websites. For example, if you are photographing apparel or accessories with high color intensity on location during sunset hours, there will often be an inconsistency between how products appear at sunrise versus sunset. Artificial lighting sources help maintain consistent results across multiple sets and locations by providing constant illumination for e-commerce assets.

E-Commerce Photography by Slate Studios
© DKNY

Slate Studios’ Long Island City-based space allows for exceptional lighting capacities for apparel’s leading brands including Zara, DKNY and Uniqlo. Examining our work with Zara, the natural lighting of our studio was opportune and provided ample direct exposure for e-commerce purposes. From a purchasing perspective, Zara’s campaign imagery allows the target buyer to view the collection authentically, down to the detail of perfectly placed shadows.

From product to on-model to ghost mannequin photography, Slate Studios houses the production capabilities for digital e-commerce directives from conception to fruition. Our work with DKNY reflects our various post production capabilities, in particular. Here, the retouching department created clean and crisp product photography that was optimized for e-commerce sales purposes. A mix of traditional product and on-model shots, our post production techniques delivered a catalog-quality e-commerce campaign for DKNY.

Maintaining authenticity for digital e-commerce directives is equally important for fashion brands such as Uniqlo. In partnering with Uniqlo, our e-commerce strategy resulted in clean, minimalistic imagery with visual appeal to the target audience. With e-commerce photography as the end goal, Slate Studios’ post production artists retouched product shots to reflect Uniqlo’s individual brand aesthetic.

E-Commerce Photography by Slate Studios
© Good American

Providing brands with control of their customer messaging, Slate Studios has fine-tuned an end-to-end production process for e-commerce photography. Our team of in-house Photographers and Producers work with clientele to develop creative concepts that capture a product or lifestyle shot in the most effective way possible. From there, our post production artists finalize images for digital delivery, making sure each work produced reflects the desired aesthetic.

This attention to detail is what sets Slate Studios apart from other e-commerce photography producers – we understand that a high quality e-commerce campaign requires more than just great shots; it requires careful planning and execution across all aspects of production. This commitment to quality is why New York’s leading brands continue to partner with Slate Studios for seven years and counting.

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Creative Content Production | Slate Studios | New York