Designing Impactful CGI for Product Campaigns
A Compact Review of Computer-Generated Imagery & its Vastness in the Fashion, Beauty & Lifestyle Industries.
CGI has become an essential part of brand marketing and communications, offering businesses a powerful tool to create engaging visual content. In this article, Slate Studios explores the many benefits of computer-generated imagery (CGI) production and how it can be used to enhance your product campaigns.
In recent years, computer-generated imagery (CGI) and visual effects (VFX) have become an integral part of product campaigns across the fashion, beauty and lifestyle sectors. CGI can be used to create impactful images that help sell products or services. Slate Studios is a leading producer of high-quality CGI for product campaigns. We have extensive experience in creating visuals that capture the true essence of any brand or product.
Interest in advanced digital content and computer generation, industry-wide, is on the rise. As CGI and VFX production studios are emerging globally, brands are increasingly relying upon this type of content to engage with their audiences. From beauty, lifestyle, automotive to tech and luxury apparel, CGI is being used to create product visuals like never before.
One of the most popular uses for CGI in product marketing is to create realistic images that don’t yet exist. This could be for a new car model that isn’t on the market, or for a fashion line that hasn’t been released. When a product is still in the development phase, CGI can be used to generate images and videos that bring the product closer to fruition.
Alternatively, CGI can be used to create images and videos for existing products. If you want to show off a new color or design for a product, CGI can help you do that. You can use CGI to create videos that demonstrate how a product works. It is cost effective, has high-grade quality and can be used in a variety of ways for brands to elevate their visual identity.
As with any type of production, there’s no substitute for experience and skill when it comes to creating high-quality visuals. Our team of artists are skilled in all aspects of CGI production, from concept design to final rendering. We can assist in creating provoking imagery that will capture the attention of your target market.
After consulting with our clients, our team of designers create visual artistry to amplify digital content in motion and still photography. Through computer-generated imagery production, we provide the techniques and capabilities to best deliver strong brand identity and visual language. In addition, our team provides post-production services such as color correction and compositing for any campaign or project.
Across our endeavors, our CGI portfolio includes brands such as Estée Lauder, Nars, Chanel, Givenchy, Marc Jacobs, Beats by Dre and Yves Saint Laurent. Collectively, our work embodies a bold, high-end approach to digital design. Encompassing still or moving image, we strive to craft a distinct and lasting impression for our clientele across our digital content directives in advertising and editorial.
Our CGI artists are capable of manipulating the most realistic images to create an immersive digital experience for viewership. Our designers are well-versed in animation and can produce quality work that is stylish and on-trend. By collaborating with Slate Studios, brands can expect a high level of artistry and sophistication in their product campaigns.
Inquire of Slate Studios creative content production services for your next brand content, photo and motion production or e-commerce project.
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Slate Studios is a Creative Production Company focused on Advertising & Editorial services for the Fashion, Beauty, and Lifestyle Industries. Featuring in house art buying, studio, equipment, retouching & production capabilities, Slate Studios offers end to end digital content production across still & motion, streamlining projects of high complexity for our clients. With a focus on strategy, creativity, innovation, and quality, Slate Studios is proud to support digital content initiatives for the world’s leading names in the fashion, beauty, & lifestyle sectors.
