Building Revenue Through Product Photography
Identifying the Most Effective Sales Strategy, Product Photography, in the Lifestyle, Travel & Tech Industries.
When you’re looking to build a new revenue stream for your business, product photography is a great starting point. By capturing beautiful product images, you can make your products more appealing to potential customers and increase online sales. In this article, we analyze the benefits of product photography and showcase our work in the Lifestyle, Travel and Tech industries.
Investing in professional photographer services is essential to any brand’s e-commerce success. In the era of click-and-buy, product photography is a critical driver of product sales. For many brands, product images are their only means to provide product information in an online shopping experience.
For the tech industry, product photography is of utmost importance. For example, product photography plays a huge role in the sales of wireless audio products. From our work with Tommy Hilfiger, Slate Studios photographed the wireless headphones and speakers e-commerce campaign. Here, our product photography communicates features and details that are otherwise difficult to see online or in-store.
Ensuring product imaging is of high quality and resolution is vital to established tech. Through photography and post production services, Slate Studios executed an e-commerce product campaign for Canon. From retouching expertise, our Canon e-commerce strategy yielded product images that accurately reflect product color, consistency and functionality.
Within the product photography market, it is important to make products look visually appealing. It’s also crucial that product images are authentic and clean, which makes retouching essential in product photography.
Post-production services allow for Slate Studios’ team to execute comprehensive e-commerce product campaigns that appeal to the ideal consumer base. Our work with Away Travel actualized this directive. Photographing Away’s luggage and leather goods collection allowed their ideal buyer to visual their product singularly and in context. Utilizing product stylists, we idealized the look and feel of Away Travel’s luggage line through clean product images that are easy on the eye.
Investing in a quality studio and production process initiates ideal results. For our e-commerce production behind Casper mattresses, we delivered client expectations through product photography and lifestyle imagery. Here, the product is the hero and the environment is clean, simple and consistent with Casper’s brand guidelines.
At Slate Studios, our client industries range from:
- Fashion & Beauty
- Health & Wellness
- Home & Lifestyle
- Food & Beverage
- Travel & Hospitality
- Tech
Our services are tailored to each individual client to ensure their product is the centerpiece of the shot. Whether a minimalistic product photo or an intricate e-commerce build-out, product photography is an essential aspect of your e-commerce business, regardless of which industry you serve. By taking product photos that are clean, well-styled and consistent with your brand guidelines, Slate Studios creates an ideal buyer experience that will help drive revenue growth through product sales.
Inquire of Slate Studios creative content production services for your next brand content, photo and motion production or e-commerce project.
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Slate Studios is a Creative Production Company focused on Advertising & Editorial services for the Fashion, Beauty, and Lifestyle Industries. Featuring in house art buying, studio, equipment, retouching & production capabilities, Slate Studios offers end to end digital content production across still & motion, streamlining projects of high complexity for our clients. With a focus on strategy, creativity, innovation, and quality, Slate Studios is proud to support digital content initiatives for the world’s leading names in the fashion, beauty, & lifestyle sectors.
