• E-Commerce

What Sold in 2017

Photography by: Marc Piasecki, Tumblr, Chloé & High Snobeity

Vogue recently sat down with some of the most prominent figures in the online fashion industry to discuss what sold in 2017. From sequins to sneakers, below is a summary of what brands and items had consumers in a buying frenzy this year.

 

Best Sellers

 

Off-White’s Yellow Belt

 

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The Gucci Logo T-Shirt

 

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Read more about how logos took the fashion industry by storm this year here.

 

 

 

 

The Matrix-like Sunglasses

 

 

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The Balenciaga Triple-S Sneaker

 

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The Chloé Nile Bag

 

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Brands Who Continued to Do Well

Gucci

Balenciaga

Off-White

 

Breakout Designers

Petar Petrov

A.W.A.K.E

Rejina Pyo

Ganni

Martine Rose

 

 

Surprising Trend

80s puffer jacket

 

 

Contributors to the original article: Lisa Aiken, retail fashion director, Net-a-Porter / Natalie Kingham, buying director, MatchesFashion.com / Brigitte Chartrand, womenswear buying director, Ssense / Candice Fragis buying and merchandising director, Farfetch