The US skincare industry is a multi-billion dollar industry, here are some of the trends that will dominate this industry for the foreseeable future.
Spoiler: gone are the days of washing your face with just a bar of soap!
From Tata Harper to Herbivore Botanicals, green beauty (also known as non-toxic or clean beauty) has taken the skincare industry by storm in recent years and shows no signs of slowing down anytime soon.
Diversification and Body Positivity
These are hot topics at the moment! Fresh off the shelves, global star Rihanna recently launched Fenty Beauty, which has been praised for the variety of shades it has to offer.
I’m sure you’re familiar with skincare brand Glossier. Well, they have just further cemented their position as a brand who is truly “on the pulse” by launching their new product “Body Hero.” Never one to miss a beat, Glossier’s marketing campaign for this new product focuses on promoting body positivity and diversity, a topic which is becoming more and more prominent in the mainstream media.
From urban dust, smog, smoke and exhaust fumes, city dwellers are exposed to a lot of pollution on a daily basis. A recent skincare trend has seen brands like REN, Murad and Glossier introduce anti-pollution products to help city dwellers protect their skin from all of these different sources of pollution.
Men are at the center of the new Age of Beauty. The modern man is much more metrosexual than in the past and brands, such as Herbivore Botanicals and Context, are affording them the opportunity to invest in their skincare routine. This trend has great potential to impact the market in the coming years.
What are you favorite recent skincare trends?