In an age where we are constantly exposed to various types of media and content, our attention span has dwindled substantially. With this the question arises: what content really captures our attention and prompts us to take action (or in this case, to double tap)? Hélène Heath from Dash Hudson argues, “what triggers people to double tap is very much accurately representative of the current generation’s collective psyche.”
In an attempt to answer this question, we decided to delve into the depths of Instagram and investigate the latest content trends. Read on to discover our findings!
Gen Z Yellow: The New Millennial Pink
Photo: Instagram (@mansurgavriel)
Over the past year our Instagram feeds have been swamped with millennial pink. Well, get ready to see a lot less of millennial pink and a lot more of Gen Z yellow over the coming months.
Instagram Story videos in a frame
In 2016, Instagram introduced Instagram Stories to compete directly with Snapchat. A year on, Instagram Stories has overtaken Snapchat, in terms of daily usage. With this increase in usage, people have started to get much more creative with Instagram Stories. One particular trend we have noticed recently is users adding that extra creative element to their account by posting Stories with videos surrounded by a frame.
Fruit and Net Bags
Photo: Instagram (@eimearvarianbarry)
We’re sure you’ve seen this yourself. This trend has really taken over Instagram in recent months!
Photo: Instagram (@qnolauk, @theacademynewyork)
In a move to be more personal, brands are using photos from the 70s, 80s, 90s, and early 00s to evoke a sense of nostalgia and humor amongst their audience.
A Shift towards earthy tones
Photo: Instagram (@david_t_white)
Photo: Instagram (@iamgalla)
In the past, cold colored images dominated Instagram content. However, recently there appears to have been a shift to much more earthy tones.
As a brand marketing on Instagram, it’s important that you stay up to date with the latest content but not at the expense of your strategy because at the end of the day trends come and go.